The Social Web which is described in the chapter is a very intriguing topic and also a huge topic. Social web has grown into to so much over the years. The first I had every experienced it was I guess you could say AOL but it is nothing compared to the social web we all use today. Now the social web keeps everyone updated moment to moment of what your friend or favorite celebrities are doing to finding old friends you went to middle school with. But the social web is not just for the individual to share your pictures and tweets, now it is used by many companies for advertising and to keep in contact with their customers too.
I work for Bath and Body Works(BBW) and it is not a company that does a lot of marketing with commercials and ads but it uses social media. One social media outlet that is very popular is BBW on twitter and they use this to keep there followers up to date on certain promotions that are going on and new things that are arriving in stores. There is one great thing they use Twitter for and that is to send our special coupons for their Twitter followers, for example the follower will get a tweet like this, “Saved the best for last! 2 for $20 14.5oz Candles TODAY only for our followers! Show tweet @ BBW stores to redeem. #5108”. This a great way for BBW to get their brand out there and for some customers to get great deals too.
BBW is also on Facebook. Through facebook they get to share a lot of information kind of the same as twitter but with more detail. But the best part to them being on Facebook is the live chat application. This chat is used a lot during the holidays so customers can log on and get some great gifting tips and learn more about our products from a gifting or fragrance expert.
They social web make is great for companies to connect to customers they wouldn’t normally come in contact with via the newspaper or even in the store if the customer only shops online. The chat comes in handy for online shoppers to learn more things about the products they can’t see from the webpage. Social Web has really brought our shopping experience to a whole new level with the amount of information and even the money you can save by printing out coupons the companies offer. “ Companies use social networking to gain credibility, foster employee relationships, build a forum for communication with customers, and in most cases, boost sales.” [1] This is the world we now live in and when companies get involved in the social web they are going to increase their sales because that is how they are getting their name out there.
Works Cited
[1] "Companies Using Social Networking to Boost Sales." B2B Lead Generation for Phone Systems, Copiers, Payroll Services and More | Resource Nation. Web. 19 Oct. 2011. <http://www.resourcenation.com/blog/companies-using-social-networking-to-boost-sales/>.
I work for Bath and Body Works(BBW) and it is not a company that does a lot of marketing with commercials and ads but it uses social media. One social media outlet that is very popular is BBW on twitter and they use this to keep there followers up to date on certain promotions that are going on and new things that are arriving in stores. There is one great thing they use Twitter for and that is to send our special coupons for their Twitter followers, for example the follower will get a tweet like this, “Saved the best for last! 2 for $20 14.5oz Candles TODAY only for our followers! Show tweet @ BBW stores to redeem. #5108”. This a great way for BBW to get their brand out there and for some customers to get great deals too.
BBW is also on Facebook. Through facebook they get to share a lot of information kind of the same as twitter but with more detail. But the best part to them being on Facebook is the live chat application. This chat is used a lot during the holidays so customers can log on and get some great gifting tips and learn more about our products from a gifting or fragrance expert.
They social web make is great for companies to connect to customers they wouldn’t normally come in contact with via the newspaper or even in the store if the customer only shops online. The chat comes in handy for online shoppers to learn more things about the products they can’t see from the webpage. Social Web has really brought our shopping experience to a whole new level with the amount of information and even the money you can save by printing out coupons the companies offer. “ Companies use social networking to gain credibility, foster employee relationships, build a forum for communication with customers, and in most cases, boost sales.” [1] This is the world we now live in and when companies get involved in the social web they are going to increase their sales because that is how they are getting their name out there.
Works Cited
[1] "Companies Using Social Networking to Boost Sales." B2B Lead Generation for Phone Systems, Copiers, Payroll Services and More | Resource Nation. Web. 19 Oct. 2011. <http://www.resourcenation.com/blog/companies-using-social-networking-to-boost-sales/>.
