Mobile ecommerce

Today ecommerce had been taking to a whole new level with introduction of smartphones into the market. Now business activities such as buying and selling can be done on the go. The ICANN has created a .mobi domain in order to attract and make websites easy to view on mobile phones. For such phones as Droid and Iphones apps have been created for mobile ecommerce for faster and more efficient business activities avoiding the web browsers.

Mobile ecommerce has become increasingly more popular a recent study from paypal predicts “that nearly 50% of respondents intended to make a purchase through a smartphone or tablet device this year. While intention to buy is of course very different to actually buying, with the real indicator only coming after the holiday shopping period, the figures are encouraging” [1]. It was very crazy to all when people started to use the internet to do a majority of their shopping now the general population has moved to doing their shopping on the go on their phones. Now the business are even backing this up and putting a lot of money into mobile marketing and ads. “ Total advertising expenditure on mobile is expected to rise from just over US$1.4bn in 2009 to US$6 billion n in 2014. Of this, ad spend on mobile Internet was estimated to be US$500 million in 2009.”[2] It is estimated that the amount of money put into the mobile marketing is just going to increase due to the increasing rate of user on mobile internet.

One of the great things that has been introduced with mobile commerce is not only banking on the go but using your phone as your wallet. This technology has been introduced by google. The Google Wallet is still in its trial stages and is not available on all smartphones but it is amazing because it “enables users to tap to pay at hundreds of thousands of locations, as well as store loyalty cards and gift cards and redeem deals.” [3] all you do is whip out your phone and swipe it over the paypass reader and your all set. This is newest technology in mobile commerce. You will no longer need to carry any around with you but your phone. Mobile devices have changed the world of ecommerce and have made it more diverse.

[1] (22), Step Guide. "46% of Smartphone Owners Predicted to Shop via Mobile This Christmas – Simply Zesty - Simply Zesty." Simply Zesty - Building Your Brand through Social Media. Web. 07 Nov. 2011. .

[2] "Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends… | MobiThinking." Home | MobiThinking. Web. 07 Nov. 2011. .

[3] Spoonauer, Mark. "Google Wallet Tested: What It's like to Pay with Your Phone." Gadgetbox. Web. 07 Nov. 2011. .

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